Promotional Videos for Schools

When it comes to showcasing what makes your school special, nothing grabs attention like a well-crafted video. Whether you’re aiming to increase enrollments or boost engagement on social media, video marketing is a powerful tool to tell your school’s story in a way that resonates with both prospective families and the community.

Your Goals Likely Include:

• Building brand awareness for your school
• Boosting enrollments by showing off the best parts of your campus and programs
• Increasing social media engagement with engaging, shareable content
• Reinforcing your brand identity through meaningful storytelling

Marketing Videos Every School Should Have (with examples)

Now that we’ve covered the “why,” let’s dive into the “how.” Below, we’ll walk you through six types of promotional videos and where to post them for maximum impact.

1. About Us Video
   Think of this as your school’s highlight reel. It should communicate your mission, core values, and what sets you apart from other schools. You might include shots of students learning, teachers interacting with students, and testimonials from alumni or parents.
2. Admissions Video
   Aimed directly at prospective families, this video provides a glimpse into the admissions process while showcasing your academic programs, extracurriculars, and community life. It’s all about encouraging parents to take the next step in applying.
3. Student Journey Video (we call it – “Portrait of a Graduate”)
   Highlight a student’s journey through the school—what they’ve achieved, how they’ve grown, and what their plans are after graduation. It’s a great way to show how your school prepares students for their next steps in life.
4. Mission Moment or Fund-a-Need Video for Annual Auction/Gala
   If your school hosts annual fundraising events, a special appeal video can make a compelling case for donations. Focus on a specific need or initiative—whether it’s a scholarship fund or a new facility—and use real-life stories to tug at heartstrings.
5. Anniversary or Legacy Video
   Celebrate a milestone with a video that reflects on your school’s history, achievements, and what’s in store for the future. These are perfect for building a sense of pride and tradition within your community.
6. Event Recap Video
   An event recap video is the perfect way to capture the energy and excitement of gatherings. For example, if your school is celebrating a milestone—like a 60-year anniversary—this type of video can showcase attendees enjoying the event, key moments of celebration, and the overall atmosphere. It’s a great tool to reinforce school spirit and community, while also providing a memorable keepsake for those who attended. Plus, it can serve as powerful content to share with prospective donors or future event attendees.

Where to Post for Maximum Reach

A great video is only effective if people see it. Here are seven places to post your school’s video content to ensure it reaches your audience:

1. Mobile Bidding Platforms for Auctions/Fundraisers – If your school uses a mobile bidding platform during fundraisers, a video can inspire attendees to donate or bid higher.
2. Your Website – Embed the video on your homepage or admissions page to capture interest right away.
3. Email Newsletters/Campaigns – Adding a video to your emails can increase engagement and make your message more memorable.
4. Sponsored Ads – Videos perform extremely well in paid advertisements by grabbing attention and generating valuable leads for your school. With engaging visuals, they make it easy to attract prospective families and spark their interest in your school.
5. Social Media (Facebook, Instagram, LinkedIn, YouTube, TikTok) – Post snippets of your videos or even the full version to keep your followers engaged.
6. Google Business Profile – When people search for schools on Google, having videos on your Google Business Profile can really set you apart. It’s a great way for families to get a sense of your school, see what sets you apart, and read reviews that showcase your reputation in the community.
7. Niche.com – As a platform that ranks schools based on factors like location, tuition, and diversity, niche.com is a great place to upload your video. It’s often one of the first places prospective families turn to when researching schools, making it an ideal spot for increasing visibility.

Don’t miss out on the power of video to tell your school’s story and drive results. Let us help you create strategic, impactful videos that boost enrollments, engage your community, and celebrate your school’s legacy. Get started today!