Whether you’re organizing a conference, party or trade show, learn how to attract attention, convey information, and enhance the overall attendee experience with these six signage ideas. 

Digital & Printed Signage

You may have a certain image in your head of what event signage looks like, but with these creative ideas, you can give your guests a unique experience, while educating them on the mission and the vision of your event. Learn more about our strategic signage strategies and how to effectively implement them into your next event.  

Welcome and Entrance Signs 

• Welcome and entrance signs are the first impressions your event can make on your guests. These signs not only signal to guests that they are in the right place, but they ensure your guests feel welcomed. 
• By investing in welcoming signage, you’re not just signaling hospitality; you’re laying the foundation for a positive and memorable experience right from the start.

Directional/Wayfinding

• Wayfinding or directional signs provide clear guidance and ensure attendees can navigate the event space with ease. These signs enhance the understanding of the space, and contribute to a smoother, more enjoyable experience. 
• By creating clear navigation, you allow attendees to focus on the content and activities of the event rather than worrying about where to go next.

Informational 

• Informational signs typically include your event schedule, upcoming speakers, Wi-Fi passwords, emergency procedures and other essential information. By centralizing information through strategic placement, informational signs have the power to eliminate confusion among attendees.

Mission-Focused Signage 

• Mission Focused-Signage use quotes and images to highlight the mission and values of the conference/gala to remind attendees why they are there. This type of signage fosters a sense of connection and community among attendees, leading them to engage with the events goals. 
• One way we have utilized mission focused signage is through a past event with Variety Children’s Charity, where we incorporated stations throughout the main program that featured a specific program or individual, highlighting how they serve their community and providing more information. 

Branded Backdrops (Step and Repeat) for Photo Ops

• Branded Backdrops, also known as step and repeat banners, serves as a valuable marketing tool;  By encouraging attendees to take photos in front of the banner, you extend the reach of your brand beyond the physical space. These are a great way to show off not only your logo throughout the event, but your sponsor’s logo as well.

Sponsor, Exhibitor, and Vendor Signs  

• Sponsor, exhibitor and vendor signs ensure that your partners receive recognition. Similar to branded backdrops, this signage serves as a valuable marketing tool. Highlighting sponsors and vendors through well-designed signage can strengthen partnerships and encourage future collaboration. 
• Additionally, these signs help attendees identify and connect with key stakeholders, enhancing networking opportunities and facilitating meaningful interactions.