Trying to increase ticket sales? Add a justification template to your conference page.
As a conference planner, you know that one of the biggest hurdles in getting attendees through the door isn’t always interest.. it’s approval. Many potential attendees need to justify the time and cost of attending to their boss or manager. By including a pre-written approval request template on your registration website, you can help them make a clear, compelling case, and ultimately boost your ticket sales!
Why It Works
- Positions You as an Attendee-Focused Organizer
It shows attendees that you understand—and are thinking about—the kind of hurdles they usually face. It also helps your event stand out in a sea of options. - Showcases Your Event’s Value
A well-structured template helps attendees communicate the value of the conference to their leadership team. By spelling out what they’ll learn, who they’ll meet, and how they’ll bring value back to their team.
You’re arming them with tools to help them navigate the most common objections they might encounter.
Place the template prominently on your registration website with a headline like, “Need Approval to Attend?” or “Convince your boss!” Keep it customizable, so attendees can easily fill in their details and send it off. Pair it with a short blurb about how attending your conference is a smart investment in their personal or professional development.
You have two ways to offer the template:
Gated vs. Ungated Download Options
> Gated Content: Ask attendees for their name, email, and organization before they download the template. This helps you collect valuable leads for follow-ups and targeted promotions.
> Ungated Content: Lets attendees grab the template instantly, no strings attached.
Both have their perks, but we recommend keeping it ungated for a frictionless user experience.
Here’s an example:
Providing these key details shows leadership that the attendee has done their research and makes it easier for them to say yes.
Partner with Utopia Experience
At Utopia Experience, we know how much thought and effort you pour into creating an incredible conference. But even the best-planned events face a big challenge: getting people to show up. That’s why we focus on strategies that make your event a must-attend experience.
If you found this helpful and you’d like help producing your event, let’s chat.
Looking for more ways to drive attendance? Watch this video testimonial to see how we’ve helped other conferences boost engagement and fill seats.
