Video has become one of the most effective methods of marketing, it’s something you need to be thinking about. But where do you start?
In August, we produced a brief webinar in coordination with Greater Giving for their Apex: Greater Giving User Conference. We wanted to share some of the insights we’ve learned to help nonprofits create more unique and meaningful experiences, nurture donor relationships, inspire giving, and expand their impact. This article is an overview of the content from that webinar.
A thoughtful post-event marketing strategy is a critical part of a successful event, especially when some of your attendees may be donating *specifically* to see how you follow up.
Utopia produced a workshop for nonprofits from across the country at the Hilton Hotel in St. Louis. As the industry transitioned back to live and hybrid events, many nonprofits were looking to rethink their approach to fundraising, and we wanted to leverage our unique experience as leaders in the space to provide consultation and guidance to our partners.
Our current, always-changing landscape can make keeping up with important trends difficult, but hopefully this guide can serve as a useful jumping-off point for your research. The future isn’t slowing down, and sometimes the difference between success and failure is as simple as knowing which way the wind is blowing. We’re wishing you the best of luck in 2022!