Video has become one of the most effective methods of marketing, it’s something you need to be thinking about. But where do you start?
People are drawn to good storytelling, and video tells stories (and holds people’s attention) more effectively than any other medium. Video allows you to tell your stories in a uniquely engaging way; you can include powerful imagery, compelling music, see and hear directly from whoever’s speaking, and unlock endless creative potential.
In August, we produced a brief webinar in coordination with Greater Giving for their Apex: Greater Giving User Conference. We wanted to share some of the insights we’ve learned to help nonprofits create more unique and meaningful experiences, nurture donor relationships, inspire giving, and expand their impact. This article is an overview of the content from that webinar.
Having a thoughtfully-produced Fund-A-Need video can be as important as having a motivating keynote speaker. If you are spending $20,000+ on your food, venue, catering, and alcohol, you can’t afford to NOT invest in a Fund-A-Need / Fund-The-Future video.
Our current, always-changing landscape can make keeping up with important trends difficult, but hopefully this guide can serve as a useful jumping-off point for your research. The future isn’t slowing down, and sometimes the difference between success and failure is as simple as knowing which way the wind is blowing. We’re wishing you the best of luck in 2022!