Get to know our President, Joey! Joey Goone joined Utopia Experience full-time in 2014, continuing the legacy of his mother, Jodi, who founded the company in 2002. Jodi lost her battle to cancer in 2013, but her positive spirit and commitment to making a difference lives on through Joey and the entire Utopia team.

As President of Utopia Experience, Joey Goone leads a visionary event management company that transforms events into catalysts for connection, growth, and impact. Utopia specializes in event planning, audiovisual production, and videography; helping organizations align their events with broader business goals.

In 2026, Joey was named the grand prize winner of Alex Hormozi’s Scale or Fail, chosen from a field of business owners put through a 90-day growth challenge, earning $100,000 and a year of coaching with the Acquisition.com team. Read the story →

Under Joey’s leadership, Utopia has expanded its reach from coast to coast, producing national conferences from San Diego to Jersey and everywhere in between. With a knack for storytelling and a commitment to authenticity, Joey and his team design events that transcend the typical “check-the-box” approach. Instead, Utopia creates immersive experiences and “sticky” communities where attendees feel deeply connected to the mission and inspired to take meaningful action.

Since its inception, Utopia has partnered with over 350 nonprofits to produce live, hybrid, and virtual events, raising more than $50 million for charitable causes. By integrating cutting-edge technology, innovative strategies, and heartfelt narratives, Joey ensures that every event is not just an experience, but a movement—one that inspires lasting relationships and drives meaningful change.

Joey also serves as a board member for Titan 100 and Entrepreneurs Organization in St. Louis, where he collaborates with other leaders to spark innovation and create impact. For Joey, success isn’t measured by metrics alone; it’s about transforming lives and leaving a legacy of positive change. Whether working with nonprofits, businesses, or thought leaders, Joey’s passion is clear: to give purpose to others and create events that truly matter.

Let’s get to know Joey a little more:

• The #1 item on my bucket list is to go skydiving in New Zealand
• I was born on the 4th of July
• My favorite foods are fruit, broccoli, and sushi
• My favorite travel destination is Cancun
• I believe the journey is the destination!